The trends of marketing d shopping have changed drastically in the past years since the introduction of internet services. The new kinds of products of finance, fluctuations in the designs of market, technological advancements in the computer and telecommunication mediums are the main reasons for the rapid changes; however the changes have seriously affected the structure of market conditions and institutions. The design of the product itself is changed along with the quality of infrastructure. Here are some points which explain the important features of online trading.
It is to be noted that the co-operation between the society and the technology is the reason for the dater acceptance and growth of the internet services. This effect has also influenced the trading practices in many economies across the globe. The growth of the stock market is also developed tremendously with the help of online services. The transaction in the trading process can be facilitated within seconds of the making of order which is the major advantage of online trading. Internet as a medium for the trading activities resulted in the faster and easier development of the business enterprise. This facilitated the complete automation and computerization in all levels of the business enterprises.
The major feature of the online trading is that it reduces the price of the products and services since the number of levels of supply chains are reduced in the online transactions. The orders are communicated to the producer directly by the consumer and vice versa. Thus it also helped the traders to maintain the relationship with the customer which is not at all possible in the conventional methods of trading. All that the user has to do is to create the online communication mediums which are accessible by the producer or the marketer. The demand and supply of the online products is very these days.